Inspire Action,
Achieve Goals.

OUR RECENT BOOK 

Courageous Marketing

In this book, Udi Ledergor shares the hard-earned lessons from his journey as Gong CMO, along with insights from marketing leaders at Salesforce, Oracle, and Mailchimp.

You'll discover how to capture attention, turn customers into loyal fans, and craft messages that truly resonate.

Praise for our recent book,
Courageous Marketing.

"This book offers a smart, compelling argument for boldness in B2B marketing. Udi Ledergor lays out a clear, practical approach to standing out in a crowded field—without gimmicks or empty hype."
Daniel H. Pink
#1 New York Times bestselling author of To Sell Is Human
“This book contains a blindingly different and important recommendation for marketers: Don’t stay clear of all risky situations. Rather, cultivate them selectively, armed with a well-resourced plan to channel them into major successes. Best of all, it tells us exactly how to develop such transformative plans.”
Robert Cialdini
New York Times bestselling author of Influence and Pre-Suasion
“Great marketing stands out and sparks action. Courageous Marketing uncovers how winning startups build bold brands, ignite conversations with thought-provoking content, and transform customers into raving fans.”
Nir Eyal
Bestselling author of Hooked and Indistractable